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China’s ‘Uber for Trucks’ Raises $156 Million

By April Ma
Truck Alliance Inc., a China-based Uber-like service also known as Huochebang, has raised $156 million, boosting its valuation to over $1 billion. Above, trucks load goods at a container terminal in Lianyungang, Jiangsu province, on Nov.21. Photo: Visual China
Truck Alliance Inc., a China-based Uber-like service also known as Huochebang, has raised $156 million, boosting its valuation to over $1 billion. Above, trucks load goods at a container terminal in Lianyungang, Jiangsu province, on Nov.21. Photo: Visual China

(Beijing) — Truck Alliance Inc., a China-based Uber-like service also known as Huochebang, which connects truck drivers with cargo, has raised $156 million to fuel the online freight dispatcher in an increasingly competitive logistics sector.

The funding round announced Tuesday is led by Baidu Capital, the 20 billion yuan ($2.9 billion) investment arm of China’s main search engine, Baidu. The funding propels the valuation of Guiyang Huochebang Technology Co. Ltd. to well over $1 billion.

Huochebang is being rewarded for shaking up a fragmented trucking industry composed mostly of independent contractors, which is still responsible for carrying more than 75% of the nation’s commercial cargo. The Guizhou-based internet dispatcher service — like its chief rival, Shanghai Xiwei Information Consultation Co. Ltd., which is known as Yunmanman — said it is helping China’s 5 million truck drivers save more than 60 billion yuan a year in fuel costs by identifying more-efficient routes and making sure drivers don’t run out of fuel en route.

The company has also set its sights beyond cargo dispatch, aiming to provide financial services, which have a much higher markup. By distributing over 1 million cards that track mileage and toll payments, Huochebang is accumulating data that can be used to sketch out a driver’s credit history, which the dispatcher can reference when it gives loans.

Yunmanman, which has operated a nearly identical online dispatch business valued at $1 billion since August, is a tough competitor. It has backing from Sequoia Capital China, Lightspeed Venture Partners, and Jack Ma’s Yunfeng Capital. It is due to complete another $100 million funding, the company said in December.

The other investor in Huochebang’s latest round is Hong Kong-based All-Stars Investments Ltd., which is doubling down on its former bet in the firm with confidence bolstered by the 20 billion yuan revenue stream the toll collecting services are already bringing in.

“Huochebang has added other valuable services for truckers to its original road freight dispatch business, bumping up its competitive edge,” said Wu Wenjie, Baidu Capital’s executive manager.

Formed in September, Baidu Capital aims to find and invest in future players in China’s technology realm, especially those specializing in virtual reality, augmented reality, and artificial intelligence, which may play well with Baidu’s own inroads into autonomous driving. The venture capital arm has already invested in homegrown electric vehicle startup Nio, valued at 20 billion yuan after recent funding from Baidu Capital and Tencent Holdings Ltd., according to reports.

Baidu Capital is joining the ranks of Tencent, Hillhouse Capital Group, DCM China, and International Financial Corp. in backing the logistics startup, which is soon to close another round of investment.

Contact reporter April Ma (fangjingma@caixin.com)

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