Mar 09, 2010 05:36 PM

Warcraft Row: An Industry Game Changer


NetEase is a veteran of Chinese online gaming, with seven years of industry experience. So it was stunned when a seemingly straight development path suddenly descended into a dark maze after the company sought government permission to operate China's version of World of Warcraft: The Burning Crusade, an online role-playing game enjoyed by millions of Chinese.
NetEase eventually succeeded. But along the way, the company lost a lot of money and had to play games with a pair of competing bureaucracies that each sought an upper hand in regulating the online gaming business.

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