Apr 15, 2011 06:14 PM

Shifting Strategy for Real Estate Developers

At recent meetings across China where property developers announced 2010 financial results, confident real estate executives told their investors about an important, and collective, shift in business strategy: From this year forward, commercial projects would replace residential properties as the industry's new focus.

The coordinated messages marked the first, formal indication of common interests toward the commercial market among key players in an industry that's grown rapidly on the back of booming new-home demand.

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