Jul 09, 2013 07:02 PM

Department Stores Shop for New Sales Model


(Beijing) – The department store industry's established business model has been challenged by shopping malls and the growth of e-commerce, forcing the stores to seek other ways to survive.

The model that China's department stores have relied on is known in the industry as "joint-operation pattern," which means the stores provide space and management services to manufacturers for a fee. Department stores also collect a percentage of the manufacturers' total monthly sales.

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