Caixin
Nov 11, 2013 07:59 PM

A Peek inside Alibaba's Nerve Center

November 11 has become a day of huge sales for Alibaba Group. For employees of the e-commerce giant, the day is like an annual festival that has them so excited they stay up all night.

This year I was invited to the party at the company's offices in the Xixi Industrial Zone, in the suburbs of Hangzhou, in the eastern province of Zhejiang.

When I was in college, November 11 was a bit of a joke. "Double 11" day was a way for bachelors to make light of their single life. But for Alibaba it is serious business. In only five years it has turned the day into an icon of online shopping.

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