Caixin
Aug 13, 2014 06:27 PM

In Emails to Employees, Gome Executives Take Aim at Online Rivals

(Beijing) – Retail giant Gome Electrical Appliances Holding Ltd. is preparing to take aim at two big online rivals, emails from the firm's executives show.

Gome wants to surpass Suning Commerce Group Co. Ltd. "in an all-round way" and ensure all of its products in both online and physical stores are cheaper than those offered by JD.com Inc., company president Wang Junzhou wrote in an email to employees. JD.com listed on the Nasdaq in May.

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