Multinationals Rethink China Strategy in Changing Market

By Doug Young

(Beijing) — Labor unrest at Danone, Coca-Cola and Sony factories in China has cast a spotlight on a quiet pullback by some multinationals struggling with rising costs, a slowing economy and growing competition from homegrown rivals.

At the same time, others like fast food giants KFC and McDonald’s are also retooling their China strategies in a bid to strengthen their market position after several years of weak growth.

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