UnionPay International optimizes user experiences at 100 airports

Privileges are available at airport duty free shops and various types of merchants.

After offering airport-themed marketing campaigns for three consecutive years, UnionPay International announced today the launch of its upgraded campaign at 100 airports worldwide, providing discounts and services at various types of merchants, including duty-free shops, catering stores, souvenir shops, VIP lounges, Wifi rental and airport shuttle buses. From now to Feb. 28, 2018, UnionPay cardholders can enjoy exclusive privileges and value-added services at more than 100 international airports across about 30 countries and regions.

Over the past few years, UnionPay International have been devoted to improving its global privilege system to meet cardholders’ diverse demands, launching global campaigns featuring “Global Airports,” “Famous Business Districts” and “Selected Tourism Destinations” each year. With the continuous expansion of these themed campaigns, UnionPay International launched a cross-border marketing platform, U Plan, which realized a higher level of precision in cross-border marketing through mobile Internet technology.

Among the three themed campaigns, the airport is a major place for transport and shopping for international travelers. Therefore, UnionPay International attaches great significance to enhancing cardholders’ payment experiences at airports, providing massive campaigns. In the past three years, UnionPay International provided exclusive privileges mainly at airport duty-free shops. This year, it further extends the privileges to more types of merchants while also offering value-added services to improve cardholders’ card-using experiences. The campaign this year is featured with three highlights:

First, it is more extensive. Seventeen of the top 20 airports in terms of passenger volume are participating in the campaign. The participating airports are not only in traditionally popular tourist destinations such as Hong Kong, Taiwan, Japan, South Korea, Southeast Asia, Europe, North America, Australia, New Zealand and Middle East, but also include Mactan-Cebu International Airport in the Philippines, Plaisance International Airport in Mauritius and Nadi International Airport in Fiji. Cardholders may enjoy discounts up to 10% at merchants in more than 100 international airports.

Second, it covers more types of merchants and provides value-added services. Studying customer behavior at airports, UnionPay International now offers exclusive discounts at airport restaurants, bookstores, gift shops as well as privileges such as VIP lounge access, airport shuttle bus, car rental and tax refund. For example, when renting Wifi devices at Changi Recommends at Singapore Changi Airport, cardholders may use the device for free the first day and enjoy 7% off beginning the second day. When renting a car for five days or more at Thrifty at Auckland Airport, cardholders may get a GPS free of charge. The VIP Lounge at airports in Hong Kong and Moscow provide exclusive privileges for UnionPay premium card holders.

Third, exclusive privileges of mobile QuickPass and U Plan are available. Special offers for UnionPay mobile QuickPass are launched in the Chinese Corner at Melbourne Airport, Relay Book Store at New Zealand Airport and food streets at five airports in Taiwan. King Power at four airports in Thailand, JR Duty Free at eight airports in Australia and New Zealand, and Travel Pharm at three airports in New Zealand offer the highest discounts available for U Plan users. Cardholders may get U Plan coupons via the mobile app of UnionPay international and its cooperative banks and travel agencies.

Latest data show that UnionPay has expanded to more than 160 countries and regions outside mainland China, covering almost all the popular tourist destinations. More than 20 million merchants and 1.3 million ATMs outside the Chinese Mainland accept UnionPay cards. These merchants not only include duty-free shops, shopping centers, hotels, but restaurants, entertainment establishments and public transport. Cardholders may also enjoy various value-added services such as UnionPay Emergency Assistance and Overseas Tax Refund.

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