UnionPay International’s U Plan has covered over 1600 stores overseas

With exclusive coupons, UnionPay cardholders can enjoy the highest discounts.

With the May Day holiday approaching, China’s outbound tourism will peak. UnionPay International announced today that its cross-border marketing platform U Plan, launched last July, now covers over 1,600 stores in 9 countries and regions overseas, including Hong Kong, Macau, Thailand, Singapore, Australia, New Zealand, the U.S. and Japan. Fifteen cooperative banks, travel agencies and airlines have also joined U Plan, jointly providing tourists with a more flexible and favorable payment experience.

According to reports of OTAs, the top ten outbound travel destinations this May Day holiday are Japan, Thailand, the Philippines, Indonesia, the US, Vietnam, Singapore, Malaysia, Maldives and Greece. Data from Tongcheng Tourism Group show that, over 80% of the users like to “make consultation and reservations via mobile phones.” Meanwhile, an increasing number of entertainment tickets are bought through mobile phones. As phones play an increasingly significant role in tourists’ travel, UnionPay International has launched the cross-border marketing platform U Plan. Adopting mobile Internet technology, U Plan utilizes location-based services, accurate promotions and instant discounts for cross-border consumption.

It is beneficial to customers to use U Plan: Firstly, diverse types of merchants are participating. Not only including duty-free stores, department stores, brand-name stores, and jewelry stores, but also featured stores like Buynow in Hong Kong and Macau, Matsumotokiyoshi in Japan and Travel Pharm in New Zealand. Secondly, customers can get coupons via more channels before departure and on the road. Customers may download the coupons via the mobile applications of UnionPay International and other institutions, or receive coupons automatically on mobile phones when booking air tickets and hotels through Ctrip or CYTS, or by using Dianping.com or Uroaming overseas. Thirdly, customers can easily enjoy the highest discount available at participating stores by presenting the coupon and paying with UnionPay cards.

Since its launch, U Plan has been recognized and welcomed by merchants and cardholders. Some renowned merchants in Europe and the US will join U Plan this year, offering gifts and VIP shopping booklets as well as discounts. At present, the Industrial and Commercial Bank of China is providing add-on privileges exclusive for U Plan users at King Power in Thailand.