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China Moves to Evict Trademark Squatters

By Zhang Nanqian and Li Rongde
A planned database that will track product names that have been registered and then neglected could also help foreign firms that have seen misappropriation of their respective brands. Photo: Visual China
A planned database that will track product names that have been registered and then neglected could also help foreign firms that have seen misappropriation of their respective brands. Photo: Visual China

China is taking aim at people and companies that register trademarks but have no plan to actually use them.

Those implicated in “malicious registration” of such intellectual property will be added to a new blacklist — making it difficult for offenders to acquire future trademarks.

The planned database seeks to address the millions of product names that have been registered but left idle, according to Cui Shoudong, a deputy head of China’s State Administration for Industry and Commerce (SAIC).

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