Caixin
Aug 30, 2018 06:57 PM
BUSINESS & TECH

Imperial Concubine Intrigue Garners 13 Billion Views, May Stem Streamer iQiyi’s Losses

China’s top online video streamer, iQiyi, has licensed “The Story of Yanxi Palace” to more than 70 markets. Photo: IC
China’s top online video streamer, iQiyi, has licensed “The Story of Yanxi Palace” to more than 70 markets. Photo: IC

Money-losing iQiyi Inc., which operates a streaming service similar to Netflix, could receive a new lifeline thanks to a hit period drama that has engrossed audiences both at home and abroad.

China’s top online video streamer has licensed “The Story of Yanxi Palace” to more than 70 markets, the company said in a statement on Aug. 13, one day after the saga of intrigue among imperial concubines attracted over half a billion views in one day — a new Chinese record for single-day online viewership.

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