Caixin
Nov 02, 2021 08:46 PM
BUSINESS

Five Things Different About This Year’s Double 11

China's online retail sales are expected to rise to 17 trillion yuan by 2025, up 44% from 2020. Photo: VCG
China's online retail sales are expected to rise to 17 trillion yuan by 2025, up 44% from 2020. Photo: VCG

At 8 p.m. on Oct. 20, China’s annual online shopping extravaganza kicked off under the cloud of a prolonged anti-monopoly campaign that’s rattled the nation’s e-commerce giants.

As Beijing has launched a flurry of measures to stamp out anticompetitive behavior, markets and consumers alike are keen to see how the tougher environment will shape the spending spree this year.

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