Caixin
Jun 02, 2022 06:04 PM
BUSINESS

In Depth: Chinese Consumer Startups Find Taking On Global Titans Is No Easy Task

A POP MART store in Qingdao, East China's Shandong province, on Oct. 2, 2021. Photo: VCG
A POP MART store in Qingdao, East China's Shandong province, on Oct. 2, 2021. Photo: VCG

Chinese startups challenging global brands for a slice of the country’s spending on consumer goods like beverages and cosmetics have become investor darlings in recent years, winning huge valuations and running up hefty marketing bills along the way.

Now, investors are becoming more cautious as revenue growth falters, profits remain elusive and international leaders rise to the competition.

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