Caixin
Nov 04, 2022 07:35 PM
TECH

Apple’s New iPhones Struggle in China, Even With Deeper Discounts

Apple signage in Wuhan, Hubei province. Photo: Bloomberg
Apple signage in Wuhan, Hubei province. Photo: Bloomberg

(Bloomberg) — Apple Inc.’s latest iPhone generation is having a tough time in the world’s biggest smartphone market, where its most recent weekly sales were down by a third compared with last year, according to Jefferies.

China sales of the four iPhone 14 models over their first 38 days on the market are down by 28% compared to the iPhone 13 family of products, with the most recent data showing that deteriorating to 33%, according to a note Friday by analysts led by Edison Lee. The pricier Pro variants, which had proven more resilient this year, also lost steam.

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