Mar 31, 2023 08:39 PM

Charts of the Day: China’s Latest Price War Is Over Coffee

China’s coffee market has descended into a price war as newcomers have crowded in with hopes of gaining a greater share of the more than $56 billion market.

One such competitor is CoCo Fresh Tea and Juice (CoCo), a global bubble tea franchise based out of Taiwan. The company announced on Feb. 1 that it would be offering discounts of up to 50% off on its coffee through March 31.

You've accessed an article available only to subscribers
Share this article
Open WeChat and scan the QR code
Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription