BUSINESS

Huawei Unveils Two New Smart-Vehicle Brands With GAC and Dongfeng

Published: Nov. 22, 2025 3:34 a.m. GMT+8

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Huawei Technologies Co. Ltd. unveils two new smart-vehicle brands, “Qijing” and “Yijing.” Photo: CCTV

Huawei Technologies Co. Ltd. has unveiled two new smart-vehicle brands, “Qijing” and “Yijing,” in partnership with Chinese automakers Guangzhou Automobile Group Co. Ltd. (GAC) and Dongfeng Motor Group Co. Ltd., broadening its automotive strategy under the “Harmony Intelligent Mobility” and “Huawei Qiankun” ecosystems.

The announcement, made just before the Nov. 20 opening of the Guangzhou Auto Show, marks a deeper expansion of Huawei’s role in co-developing vehicles — despite its public insistence that it does not make cars itself.

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Huawei launched two new smart-vehicle brands, “Qijing” (with GAC) and “Yijing” (with Dongfeng), expanding its auto partnerships but maintaining its "no car-making" stance.
The brands, debuting in 2026, will carry the "Huawei Qiankun" tech badge and feature advanced autonomous systems, with the first Qijing model to include L3 autonomy.
Analysts question sustainability due to brand proliferation, potential consumer confusion, and financial strain on partners.

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Who’s Who

Huawei Technologies Co. Ltd.: Huawei Technologies Co. Ltd. recently launched two new smart-vehicle brands, "Qijing" and "Yijing," in partnership with GAC and Dongfeng Motor. This expands its automotive strategy despite its public stance of not making cars. Huawei spun off its car business unit into Shenzhen Yinwang Intelligent Technology Co. Ltd. to reaffirm this commitment. Their first Qijing model is expected in mid-2026.

Guangzhou Automobile Group Co. Ltd. (GAC): Guangzhou Automobile Group Co. Ltd. (GAC) has partnered with Huawei to launch a new smart-vehicle brand, "Qijing." The collaboration involves Huawei embedding engineers within GAC to provide end-to-end support for vehicle design and marketing. The first Qijing model, featuring an L3 autonomous driving system, is expected to hit the market in mid-2026. This partnership is part of Huawei's expanded automotive strategy under the "Huawei Qiankun" ecosystem.

Dongfeng Motor Group Co. Ltd.: Dongfeng Motor Group Co. Ltd. is a Chinese automaker partnering with Huawei Technologies Co. Ltd. to launch a new smart-vehicle brand called "Yijing." This collaboration involves Huawei embedding engineers within Dongfeng's operations, providing extensive support from vehicle design to marketing. The first Yijing model is expected to be unveiled in April 2026.

Seres Group Inc.: Seres Group Inc. partnered with Huawei in 2021 to launch the Aito brand, a model where Huawei led product definition and marketing, setting the foundation for its broader automotive strategy. Seres is also an outside investor in Shenzhen Yinwang Intelligent Technology Co. Ltd., Huawei's spun-off car business unit.

Shenzhen Yinwang Intelligent Technology Co. Ltd.: Shenzhen Yinwang Intelligent Technology Co. Ltd. was established in late 2023 to operate Huawei's spun-off car business unit independently under the "Huawei Qiankun" brand. Backed by outside investors, such as Chongqing Changan Automobile Co. Ltd. and Seres, it serves as Huawei's platform for automotive technology solutions while allowing Huawei to maintain its "no car-making" commitment.

Chongqing Changan Automobile Co. Ltd.: Chongqing Changan Automobile Co. Ltd. is mentioned as one of the outside investors backing Shenzhen Yinwang Intelligent Technology Co. Ltd. This new entity, operating under the "Huawei Qiankun" brand, is Huawei's platform for automotive technology solutions and was created when Huawei spun off its car business unit.

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What Happened When

2019：: Huawei’s auto business began with its Intelligent Automotive Solution Business Unit, aiming to become a key supplier of smart components in the electric vehicle era.

2021：: Huawei, facing U.S. sanctions, partnered with Seres Group Inc. to launch the Aito brand, a model in which Huawei led product definition and marketing.

By late 2023：: Huawei established the Harmony Intelligent Mobility alliance, including five partner carmakers, now known as the 'Five Jie'.

Late 2023：: Huawei spun off its car business unit, transferring assets to Shenzhen Yinwang Intelligent Technology Co. Ltd., which now operates under the 'Huawei Qiankun' brand.

Before Nov. 20, 2025：: Huawei and partners GAC and Dongfeng unveiled two new smart-vehicle brands, 'Qijing' and 'Yijing,' just before the opening of the Guangzhou Auto Show.

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