Caixin
BUSINESS & TECH

Market For Instant Noodles Goes Limp

By Zhao Qing and Coco Feng
Yang Zhenting, 4, eats instant noodles while waiting with his mother at a railway station in Hangzhou, Zhejiang province, on Jan. 16. Millions of migrant workers rushed home to celebrate the Chinese New Year, which began on Saturday. Photo: IC
Yang Zhenting, 4, eats instant noodles while waiting with his mother at a railway station in Hangzhou, Zhejiang province, on Jan. 16. Millions of migrant workers rushed home to celebrate the Chinese New Year, which began on Saturday. Photo: IC

(Beijing) — Willie was once a big fan of instant noodles. The college senior had them every day during his three years in high school. But his appetite for them diminished in college as the food delivery industry emerged.

Food delivery services “offer more choices and the food is fresher,” Willie said.

That change is just one pixel in the larger picture of the decline of the instant-noodle industry, once the staple of the standardized food industry.

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