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BUSINESS & TECH

Baijiu Makers Benefit from Rising Middle Class, Reform in Sector

By Coco Feng
A worker seals liquor tanks in Mianzhu, Sichuan province, in May 2009. Photo: Xinhua
A worker seals liquor tanks in Mianzhu, Sichuan province, in May 2009. Photo: Xinhua

(Beijing) — Chinese liquor makers are seeing sales rebound after three years of declines amid a government crackdown on graft, thanks to a rising middle class and reform within the sector.

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Before reporting revenue for 2016, the front-runner in terms of market value in the baijiu sector, Kweichow Moutai Co., forecast a 17% year-on-year gain for the first quarter of 2017.

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