Lululemon Billionaire Helps China’s Anta in Consumer Sales Push

(Bloomberg) — Lululemon Athletica Inc. founder Chip Wilson, shorn of his influence at the apparel empire he started, says he’s devoting time to helping Amer Sports Group expand sales through direct-to-consumer channels.

The Canadian billionaire was a minority partner in the group led by China’s Anta Sports Products Ltd. that bought Amer for more than $5 billion, a deal announced in 2018. Amer’s portfolio includes Salomon and Atomic ski equipment, Arc’teryx outdoor apparel and sporting goods maker Wilson, known for tennis rackets, basketballs and other gear.