Mar 02, 2023 05:47 AM

BUSINESS

Huawei Spinoff Honor Takes on Apple in Europe

Honor launched the Magic Vs foldable phone globally at the MWC trade show.

Honor launched the Magic Vs foldable phone globally at the MWC trade show.

What’s new: Chinese smartphone maker Honor aims to take on Apple Inc. and Samsung in the premium phone market in Europe, Chief Executive Officer Zhao Ming told Caixin during the Mobile World Congress (MWC) in Barcelona, Spain.

Honor, which was spun off from Huawei Technologies Co. Ltd., is gearing up an expansion in the European market this year and expects sales there to double annually over the next few years, Zhao said.

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