In Depth: Dirty Business for China's Internet Scrubbers

Flames of a public relations disaster were licking at the heels of a private equity firm when China's most notorious Internet-scrubbing company rode to the rescue.

Saving the Shenzhen-based firm's image was not cheap, and it took more than two months to douse the flames of Internet news reports and rumors claiming executives had used a Ponzi scheme to bilk investors.