China's Next Yao Ming?

Zou Shiming is a man with a thousand names this week. Known variously by his growing international entourage as Zoo, Zow, Zoe, Joe, Joo and Jow (and that's before we even get to his given name), the boxer courteously responds to all and sundry with an infectious smile, and willingly answers the same questions over and over again, always giving full and thoughtful soundbites.

It's this understated charm that may actually turn out to be more useful to Zou and his team than his boxing talents, which, after winning three Olympic medals (2 gold, 1 bronze), are already legendary.