Book: The Forbidden Game: Golf and the Chinese Dream

In 1937, Carl Crow, by then a 25-year veteran of Shanghai, published 400 Million Customers, a work that remains one of the most nuanced and perceptive looks at the Chinese consumer and business environment ever printed. In the middle of the last decade, Tom Doctoroff echoed Crow with his Billions (2005), and James McGregor did so more directly with One Billion Customers (2006). The more recent books align with the original not only in title – they also seek to illuminate the China business environment, to the benefit of foreigners seeking success, or trying to avoid failure, in the Middle Kingdom.