New E-Car Rental Firms Try to Overcome Bumps in the Road
(Beijing) – When Zhan Jingjing joined an electric car rental company in 2013, her answer to quickly broadening the customer base was to let the economy of sharing work its magic.
Before joining the startup, she had run a project that rented e-cars to individuals. The model was simple: a person goes to a parking lot in front of the building that hosted Google's China headquarters in the northwest of Beijing, fills out paperwork, pays a deposit and has his driver's license photographed by a worker who oversees the firm's 16 e-cars there. After using the auto, he then returned it to the same spot.
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