Holiday-Season Ticket Sales See First Decline In Nearly Decade

(Beijing) — At the beginning of 2016, the China's movie industry was abuzz with talk about projected box-office receipts exceeding 60 billion yuan ($8.9 billion) this year.

And that was seemingly a modest target, given that the industry has been on a roll over the past decade with nationwide box office earnings up by nearly 50% a year ago to 44 billion yuan.