Oct 21, 2016 04:43 PM

Wal-Mart, Cozy Up as Singles Day Nears

Photo: IC
Photo: IC

(Beijing) — Wal-Mart Stores Inc. is taking another stab at China's highly competitive online shopping market by forming a closer relationship with Chinese e-commerce giant

The retailers on Thursday announced new initiatives that expand on their 4-month-old alliance just in time for China's busiest shopping day: Nov. 11, the annual Singles Day extravaganza. agreed to enlarge its website to include a flagship store for Wal-Mart's "warehouse club" division, Sam's Club. A warehouse club is a store that sells wholesale quantities of products to the public.

The companies also agreed to let Wal-Mart shoppers in Guangzhou and Shenzhen take delivery of purchased products through's delivery network. Also, during a 10-day promotional period, shoppers will be able to buy items through Sam's Club at member-discount prices.

The closer partnership is designed to give shoppers wider access to a variety of imported products that Wal-Mart sells, a statement said.

On Singles Day last year, reported about 10 million purchases during a 10-hour period, up 180% from the previous year. That same day, rival Alibaba Group — China's largest e-commerce company and creator of Singles Day in 2009 — reported 91 billion yuan ($13.5 billion) in sales through its Tmall website.

Wal-Mart and launched a strategic alliance in June when the former sold its Chinese online shopping site, Yihaodian, to the latter for equity worth about $1.5 billion.

Some saw the deal as a setback for Wal-Mart, which operates more than 400 brick-and-mortar stores in China and has been in the country for about 20 years.

Wal-Mart bought a 17.7% stake in Yihaodian in 2011 and took full control in July 2015. But the website struggled in a market crowded with domestic players, with Alibaba, and Suning vying for a customer base estimated last year at 380 million, three times more than there were in 2010, according to the marketing research firm Nielsen.

Under Wal-Mart's control, Yihaodian's share of the online shopping market shrank to less than 0.3% in 2015 from 2.6% in 2013, according to the e-commerce research website

The tie-up reflects Wal-Mart's determination to grow its global online sales, which totaled $14 billion last year. Wal-Mart plans to invest $11 billion in online shopping ventures during the company's 2017 fiscal year.

Wal-Mart recent bought the U.S. e-commerce company and is currently looking at investing in Flipkart, India's largest online shopping site, media reports say.

Contact reporter Han Wei (; editor Eric Johnson (

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