Ctrip Eyes Fertility Boom with Investment in Shanghai Medical Tourism Firm

An exhibitor at the 5th China International Medical Tourism (Beijing) Fair explains his company's products to potential consumers. The fair opened on Nov. 18. Photo: Visual China

(Beijing) — Blossoming demand for fertility services under China's new two-child policy has online travel giant Ctrip seeing green.

The operator of China's largest online booking platform hopes to tap that market with a new investment in medical tourism firm IVF USA, part of a broader trend of combining overseas travel with medical procedures like cosmetic surgery and treatments for more-traditional diseases and conditions.