Alibaba Sues Two Taobao Merchants for Selling Counterfeits

By Yang Ge

(Beijing) —Alibaba Group Holding Ltd. has sued two merchants on its Taobao online marketplace for allegedly selling counterfeit watches, as the e-commerce giant seeks to convince observers that it’s serious about fighting piracy.

Alibaba is suing two sellers of fake Swarovski-brand watches in a court in the southern boomtown of Shenzhen. The lawsuits seek 1.4 million yuan ($201,000) in damages for contract and goodwill violations.

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