Mar 23, 2017 04:21 PM

QUICK TAKE: Tencent Announces Spinoff of Online Library Unit

Photo: IC
Photo: IC

Tencent Holdings Ltd. will spin off and take public in Hong Kong its online publishing unit, China Reading, company President Martin Lau confirmed Wednesday during the tech giant’s annual earnings conference.

China Reading is China’s largest online library, holding rights to over 10 million original novels across 200 genres whose intellectual properties have been the sources of numerous hit TV, film and game adaptations. Among them are the popular fantasy series The Ghost Blows Out the Light, which has been adapted into a film and web series, and the historical drama The Legend of Mi Yue.

Tencent’s literature division was founded in 2015, when the company acquired e-book publisher Cloudary Corp. and its subsidiaries from Shanda Group.

Tencent's Lau said Wednesday that China Reading will be listing separately due to expectations from investors who contributed to Cloudary’s buyout.

Cloudary withdrew a $200 million offer to go public in 2013, citing market conditions at the time.

China Reading, also known as Yuewen Group, did not announce an initial public offering (IPO) fundraising target, but news reports put a likely range of $600 million to $800 million.

“China Reading’s spinoff will be an exception. We will not force other units to list separately after this,” Liu said. However, he added that if the IPO and operations went smoothly, Tencent would not rule out the possibility of spinning off other businesses.

Contact reporter April Ma (

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