Caixin
BUSINESS & TECH

Bally Attracts Interest From Possible Buyers in China, Elsewhere

By Coco Feng
Bally CEO Frederic de Narp speaks onstage at the 18th Annual Accessories Council ACE Awards in New York, U.S., on Nov. 3, 2014. Photo: Visual China
Bally CEO Frederic de Narp speaks onstage at the 18th Annual Accessories Council ACE Awards in New York, U.S., on Nov. 3, 2014. Photo: Visual China

(Beijing) – Swiss luxury brand Bally has been attracting interest from potential buyers in China, the U.S., Europe and the Middle East since its owner, JAB Holding Co., put it on the market in April.

The company is “working on an information memorandum that will be finished within the next two weeks and be delivered to potential investors,” Bally CEO Frédéric de Narp told Caixin on Thursday. The company will start taking bids afterwards.

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