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Researcher Finds Real-Life Relationships at Heart of Blockbuster Game’s Success

By Fan Chenwei
The blockbuster mobile game “Honour of Kings,” which had more than 54 million active daily users in May, brought in an estimated $1 billion in 2016. Photo: IC
The blockbuster mobile game “Honour of Kings,” which had more than 54 million active daily users in May, brought in an estimated $1 billion in 2016. Photo: IC

Two hundred million: That’s how many people in China are registered to play the mobile game “Honour of Kings.”

If the game’s players made up their own country, it would be the sixth-largest in the world, sandwiched between Pakistan and Brazil, according to global statistics website Worldometers.

In China, the game is particularly popular among people in their 20s, a demographic that numbers 228.78 million, according to China’s National Bureau of Statistics. Considering that more than half of the game’s roughly 100 million players are in their 20s, it means that half of the country’s 20-somethings are playing “Honour of Kings.”

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