Caixin
BUSINESS & TECH

Music Licensing Deal Puts Tencent, Alibaba in Harmony

By Zhou Qijun and Teng Jing Xuan
Music fans in China frequently have to download multiple streaming apps to gain access to a single artist’s complete works. Deals like the one between Tencent and Alibaba give users of their music streaming services access to more of their favorite songs. Photo: IC
Music fans in China frequently have to download multiple streaming apps to gain access to a single artist’s complete works. Deals like the one between Tencent and Alibaba give users of their music streaming services access to more of their favorite songs. Photo: IC

Internet giants Tencent and Alibaba have agreed to share music-streaming licensing rights for the first time, in a landmark move that counters growing concerns over fragmentation and skyrocketing fees in China’s online entertainment industry.

Under the deal, Tencent Music and Entertainment Group will allow songs it holds exclusive licensing rights for to be streamed by users of a rival service operated by Ali Music Group, the pair announced Tuesday. In exchange, Tencent will get similar rights for content licensed exclusively to Ali Music.

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