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Cash-Stuffed Red Envelopes Succumb Further to Digital Age

Tencent Holdings Ltd. and Alibaba Group Holding Ltd. have begun encouraging more offline and physical engagement in the increasingly online money-giving custom this holiday season. Photo: VCG
Tencent Holdings Ltd. and Alibaba Group Holding Ltd. have begun encouraging more offline and physical engagement in the increasingly online money-giving custom this holiday season. Photo: VCG

Over the last few years, a centuries-old tradition during the Lunar New Year — children receiving red envelopes stuffed with cash from older relatives — has been brought increasingly online by a pair of internet giants seeking to promote digital payments.

This year, ahead of the weeklong holiday that begins next week, a third competitor, bank-card services provider China UnionPay, is hoping to break the duopoly of Tencent Holdings Ltd. and Alibaba Group Holding Ltd.

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