Bilibili to Buy Major Assets From NetEase Comics

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By Charlotte Yang / Dec 13, 2018 02:57 PM / Business & Tech

Photo: VCG

In a bid to expand its content offerings, youth-oriented entertainment platform Bilibili has agreed to acquire major assets from NetEase Comics, one of the country’s largest online comic sellers.

The purchase will grow Bilibili’s selection of anime, comics and games (ACG), and will include the copyrights of a large number of storylines from leading publishers and comic artists, the company said in a statement Wednesday.

“The addition of this extensive library of well-known content deeply enriches our online comic offerings. It not only complements our core users’ growing appetite for premium licensed ACG content, but also solidifies our leading position in China’s ACG industry,” said Bilibili COO Carly Lee.

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