Caixin
Caixin Global – Latest China News & Headlines

Home >

TRENDING
Popular WeChat Account Valued at 2 Billion Yuan Snapped Up By Education Firm
China’s Tesla Rival Denies Reports of Mass Layoffs, Inflated Sales Figures
China to Draft Value-Added Tax Law This Year
LATEST
Death Toll Rises to 64 in Explosion at Chemical Plant in Eastern China
Here Are the First Companies Hoping to List on China's High-Tech Board
Police Officer Took 42 Million Yuan in Bribes to Change Drivers’ Traffic Records
Historic Car Maker Enters New-Energy Ride-Hailing Business
Urban Chinese More Inclined to Save Than Spend in Q1: PBOC Data
China’s Tesla Rival Denies Reports of Mass Layoffs, Inflated Sales Figures
Chemical Blast in East China Kills 47, Seriously Injures 90
Tencent Quarterly Profit Sags, to Pay Dividend
Former Tencent AI Chief to Head New Sinovation-Backed Hong Kong Lab
U.S. Trade Delegation to Visit Beijing on March 28-29, China Says
The Fall of a Mysterious Private Villa in a Protected Wilderness Area in China
More Party Discipline Inspections Are Coming, With Focus on Central Government Institutions
China to Draft Value-Added Tax Law This Year
China Construction Bank Names New President
China High-Level Economic Forum to Focus on Opening Up
China Telecom to Invest 9 Billion Yuan in 5G This Year
People’s Daily Head Leaves for High-Level Position at Beijing’s Liaison Office in Hong Kong
Xiaomi Swings to Profit Amid Lackluster Smartphone-Industry
After Food Scandal, New Rule Requires School Officials to Dine With Students
Like the U.S., China Has Its Own College Admissions Problems

By Teng Jing Xuan / Jan 09, 2019 04:57 PM / Business & Tech

Photo: VCG

Photo: VCG

If you’re a WeChat user born in the 2000s, you probably don’t sleep much and love iced beverages and desserts more than your elders.

If you were born in the ‘90s, you likely get out of bed later in the morning than people of other ages, and read a lot more human interest content compared to three years ago, when you mostly liked entertainment industry gossip. And if you were born in the ‘80s, your tastes haven’t changed much — you’ve always been interested in major national affairs.

That’s according to Tencent, which owns China’s most popular multifunctional chat app.

How does the tech company know all this? Because WeChat users sent 45 billion messages and made 410 million calls through the app each day in 2018, according to an annual roundup published by Tencent on Weibo Tuesday.

Some Weibo commenters called the detailed user profiles “a little creepy,” quoting WeChat’s denial in January 2018 that it doesn’t use user chat data for big-data analysis.

But others weren’t perturbed by how much WeChat knows about them — many asked where they could see their own personalized WeChat usage reports.

In late 2017, the average daily figures were 38 billion messages and 206 million calls on the App.

Usage of WeChat increased in nearly every aspect of Chinese life last year. Nearly five times more people used WeChat to purchase public transport tickets than the year before, and 2.9 times more people used WeChat to pay for medical expenses. And, among users 19 and younger, monthly payments for drinks and desserts grew 230% compared with 2017.

Share this article
Open WeChat and scan the QR code
Copyright © 2017 Caixin Global Limited. All Rights Reserved.