Caixin
Jan 26, 2019 02:32 PM
SOCIETY & CULTURE

The Latest Hot Celebrity Endorsement: Chinese Imperial History

Producers of the TV show
Producers of the TV show "National Treasures" unveil their logo at a press event. Photo: VCG

In the reality show “National Treasures,” spotlights shine on a dark stage, illuminating a semi-circle of wooden chairs. They are for the show’s contestants.

These contestants lack the charisma of aspiring singers or would-be celebrity chefs. Instead, they’re inanimate historical relics from China’s past.

China has gone from ‘smashing the four olds’ to putting them on a pedestal — literally. And it’s enlisting the endorsement of China’s star system towards that effort.

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