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Alibaba-Backed ‘Little Red Book’ Crosses Little Red Line

By Tianyu M. Fang and Yuan Ruiyang / Aug 01, 2019 11:51 AM / Business & Tech

Photo: VCG

Photo: VCG

Alibaba-backed social e-commerce platform Xiaohongshu, also known as “little red book” or RED, has been taken down from major app stores, Caixin Global reported Thursday.

The Shanghai-based company then released a statement on the same day on Weibo, confirming the app’s removal from Chinese app platforms due to regulatory pressures. “Xiaohongshu has initiated comprehensive investigations and rectifications and will conduct self-examination and self-correction,” the company wrote in the statement, vowing to cooperate with regulators.

According to Caixin’s sources, the removal of Xiaohongshu from app stores is likely a result of the platform’s user-generated content, in the midst of a broader government crackdown on online information.

This is not the first time Xiaohongshu has found itself in trouble. In April, Chinese media reported that the platform had hosted over 95,000 pieces of online marketing information related to cigarettes — a violation of government regulations.

Related: Alibaba-Backed Shopping App Removed From Android Stores

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