Suning.com, the buyer of French retailer giant Carrefour’s Chinese business, is making a major business push three months after announcement of the acquisition.
On Sept. 28, the company plans to open more than 200 in-Carrefour Suning stores across China to sell home appliances and electronic products, Caixin has learned. Suning tailored each store’s sales plan based on store locations and consumer profiles, the company said. Products sold in the in-Carrefour stores will also be qualified for Suning’s own customer services, the company said.
In June, Carrefour announced that Suning would buy an 80% stake in its China business for about $700 million. In August, Suning said the deal received a green light from agencies in charge of anti-monopoly review and would then proceed to completion.
Nevertheless, the in-Carrefour business model is not Suning’s innovation. As e-commerce platforms become popular and online channels continue to squeeze physical appliance and electronic product stores’ profit margins, stores are turning to supermarket chains to open in-supermarket shops, which are often smaller than their general venues but are more flexible on product options and business strategies.