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Airbnb Eyes Improved China Localization After Freeing Up Beijing Unit

By Qian Tong and Tang Ziyi / Sep 24, 2019 04:05 PM / Business & Tech

Photo: VCG

Photo: VCG

Airbnb will tweak its localization strategy in China to shore up growth in one of the company’s key markets, a senior executive at the accommodation-booking platform told Caixin in an interview.

The San Francisco-based company has also loosened its grip on its China unit, said Airbnb’s co-founder and chief strategy officer Nathan Blecharczyk.

“The Beijing office can operate independent of resources in San Francisco,” Blecharczyk told Caixin. “As a global company, bottlenecks [usually] occur when you’re trying to share resources.”

Such an approach mirrors that followed by many similar multinationals, which have learned over the years that strategies that work well in the West don’t always do as well in the more unique China market.

The move comes after Airbnb said in a Thursday post on its official website that it plans to go public next year. Airbnb previously said its 2017 and 2018 EBITDA figures, widely seen as an indication of the profitability of the company’s operations, were positive.

Read the full story on Caixin Global later today.

Contact reporter Tang Ziyi (ziyitang@caixin.com)

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