With increasing competition in the cell phone market, Chinese mobile device maker Oppo is moving into smart hardware.
The third-largest cell phone maker in China launched a series of new products Tuesday, including smart watches, earphones, augmented reality glasses and customer premises equipment. The company said it will also introduce products such as smart screens and robots in the future.
At the Oppo future technology conference, the company’s founder and Chief Executive Chen Mingyong also said Oppo will invest 50 billion yuan ($7.1 billion) over the next three years in research and development, focusing on 5G technology, artificial intelligence, augmented reality, cloud computing and hardware-supporting technology.
“In an era of everything connecting together, there won’t be any pure cell phone company,” Chen said. “For Oppo, the future will be the Internet of Things (IoT).”
China’s two largest cell phone makers, Huawei Technologies Co. Ltd. and Xiaomi Corp., have also expanded in IoT.
Contact reporter Denise Jia (firstname.lastname@example.org)