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Tesla Unveils New Price Cuts to be Eligible for Chinese Subsidies

By Ding Yi / Apr 30, 2020 03:54 PM / Business & Tech

Photo: VCG

Photo: VCG

U.S. electric carmaker Tesla will cut the price of its China-made standard range Model 3 sedan to less than 300,000 yuan ($42,000). The new price means it will come under a threshold point set by the Chinese government to be eligible for subsidies for new energy vehicles.

The announcement comes a week after China’s finance ministry said that it will extend subsides for new energy vehicles for two years but will only apply the new policy to passenger cars costing less than 300,000 yuan.

In a brief post published on the microblogging site Weibo on Thursday, Tesla said that the price cut will “enable more Chinese consumers to access Tesla products with better cost performance” and will help it “meet China’s eligibility requirements for new energy vehicle subsidies."

The new price will be officially announced on May 1 on its website, said the American automaker, which currently sells the Chinese built standard range Model 3 sedan for 323,800 yuan before subsidies.

This marks the second time this year that Tesla has slashed the price for its standard range Model 3 sedan in China. The first price cut, which made the car model 9% cheaper, happened shortly before Tesla delivered the first batch of its China-made Model 3 electric cars in January.

The price cut is expected to enhance Tesla’s competitiveness in the currently sluggish Chinese electric car market, where the Palo Alto-based automaker sold 10,160 vehicles in March, accounting for nearly 20% of the month’s total new energy car sales.

Meanwhile, Tesla is accelerating its localization in China, the world’s biggest automobile market, in an attempt to reduce cost, possibly leaving more leeway for further price cuts.

Tesla has signed a two-year battery supply agreement with Chinese battery maker Contemporary Amperex Technology, and is reportedly looking to make more car parts at its Shanghai facility.

Tesla chief financial officer Zachary Kirkhorn said in an earnings call on Thursday that the cost of the Shanghai-made Model 3 sedan in the first quarter is already lower than that produced in the U.S. and that profits should increase as the company ushers in more local suppliers in China.

Tesla said that it aims to produce 4,000 Model 3 sedans per week in China by mid-2020.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Chinese NEV Startup Accuses Tesla of ‘Bullying’ Over IP Suit


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