Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Hong Kong’s Travel Platform Klook Closes $200 Million Funding Round Amid Virus Travel Restrictions
Venture Capital Firm Qiming Raises $441 Million for Yuan-Denominated Fund for Startups
Baidu Juices Up Intelligent Driving Tie-Up With BlackBerry
India Permanently Rolls Back Welcome Matt on TikTok, WeChat and Other Chinese Apps
Will Faraday and Geely Team Up in a Possible Replication of Baidu and Foxconn Manufacturing Partnerships?
Chinese Edtech Startup Huohua Siwei Secures $400 Million in Series E Funding Round
Trending in China: Man Fired for Skipping Work to Mourn Father Gets Billion Views
Impressive New York Trading Debut for Chinese E-Cigarette Maker RLX But Challenges Lie Ahead
Self-Driving Tech Startup Uisee Closes $155 Million Funding Round
Trending in China: Gold Mining Rescue Lights Up Weibo
China Evergrande’s NEV Unit Brings Six Investors On Board to Raise $3.4 Billion
Taiwan’s MediaTek Surpasses Qualcomm as China’s Smartphone Chip Supplier of Choice as U.S. Sanctions Bite
Tencent-Backed Esports Startup VSPN Closes $60 Million Funding
Trending in China: Foreign Medical Students Volunteer for Battle Against Virus in Freezing Northeast
Chinese Telcos Look for More Sympathy Under Biden Administration
Gojek, Tokopedia Explore Holding Company Structure as Merger Talks Move Forward
Carmaker BYD to Raise $3.9 Billion Through New Share Sale
Trending in China: Beijing Skating Now On Ice As Covid Restrictions Imposed
Alibaba’s Jack Ma Reemerges After Long Absence
Chinese Mainland Speeds Up Chip Equipment Buying from ASML
Trending in China: ‘Mukbangs’ Under Fire in China Amid High Level Food Waste Campaign

Yilin Chen / Aug 13, 2020 07:10 PM / Trending Stories

What’s trending?

China’s state media has been urging people to reduce food waste by asking restaurants to offer smaller portions and host banquets less frequently. Most recently, CCTV hit out at the livestreaming culture known as “mukbang” — where hosts consume large amounts of food while interacting with viewers — accusing it of being wasteful.

What’s the story?

Imported from South Korea in recent years, “mukbang” or eating shows have rapidly gained popularity in China, with top hosts earning millions of yuan per year. Viewers enjoy watching competitive eaters devour mountains of food to stimulate their own appetites, relieve stress and anxiety, or entertain themselves when eating alone, according to China National Radio. While an increasing number of livestreamers are dipping their toes into the culture, lured by the fun and wealth that it seems to provide, some have emerged from the competitive industry with chronic health problems, and it has also been linked to eating disorders.

Now, state broadcaster CCTV has attempted to draw a link between mukbang and world hunger. In a Weibo post, it somberly quoted United Nations statistics showing one in nine people globally go hungry, saying meanwhile “certain so-called ‘big stomach’ livestreamers are wasting an incredible amount of food,” and even vomiting after their meals. CCTV also criticized people and restaurants that waste food at banquets and buffets.

The problem of food waste is being brought to people’s attention around the nation. On Tuesday, Wuhan authorities recommended that all restaurants in the city offer options of small or half portions. Patrons will be encouraged to order dishes by subtracting one from the number of diners. Livestreaming platforms have felt the scrutiny from the public and the media, with Douyu announcing that it will implement more rigorous review procedures for future eating shows.

What are people saying online?

Internet users have pushed back, asking whether state media should interfere at all in commercial events like mukbangs. Some people believe that, without proper regulation, eating shows encourage food waste and excessive unhealthy consumption, while others find the shows entertaining and argue that hosts should be able to pursue their interests with their own money.

Some are alarmed by the state media’s sudden, aggressive emphasis on frugal eating. “Could they be implicitly warning us about possible food shortages brought on by the pandemic?” one user wrote.

Contact editor Marcus Ryder (

Share this article
Open WeChat and scan the QR code