Oct 16, 2020 03:16 PM

Japan Parts-Makers See Orders Swell as Rivals Fill Void Left by Huawei

A woman uses a Huawei smartphone at a promotional event in Tokyo on Nov. 14.
A woman uses a Huawei smartphone at a promotional event in Tokyo on Nov. 14.

(Nikkei Asia) — In the month since the U.S. cut off Huawei Technologies Co. Ltd.’s access to components made with American technology, Japanese makers of electronic parts have enjoyed a fresh wave of orders from other smartphone manufacturers seeking to claim market share now up for grabs.

A Japan Display Inc. plant southeast of Tokyo that produces liquid crystal display panels for smartphones is running at full tilt. “There’s been an influx of orders beyond what our factory can handle,” a company representative said.

Orders from Huawei, the world’s largest smartphone maker, stopped after Washington’s sanctions took effect Sept. 15. Yet a surge in demand from rivals including Xiaomi Corp., Oppo and Vivo is filling the gap. Some of the customers are seeking out Japanese technology as they fear Washington may expand the ban to target other Chinese companies.

Total smartphone shipments are forecast to decline for a fourth straight year in 2020, with a 10% drop to 1.2 billion units owing partly to the coronavirus pandemic, according to market researcher IDC. But some manufacturers are coming out with more aggressive production plans to capitalize on Huawei’s plight.

Apple recently indicated to suppliers that it intends to turn out 220 million iPhones this year, 10% more than its previous estimate. Xiaomi and Oppo, the world’s No. 4 and No. 5 smartphone-makers, look to ramp up output in earnest in 2021 with targets of 200 million handsets each, up by more than half from 2020, according to multiple suppliers.

Huawei, meanwhile, is expected to make about 190 million phones this year, 20% fewer than in 2019. While it stocked up on parts and built up handset inventories to minimize the immediate impact of the sanctions, these reserves can go only so far. The company is believed to have about six months’ worth of components on hand, and production is forecast to drop off from the first quarter of 2021 on.

The market rebalance is providing some parts-makers with new business opportunities.

“Our order book hit a record high at the end of September,” said a representative from a major electronic-parts maker. “Some manufacturers are doubling their production plans for next year.”

TDK Corp. expects procurement by other companies to exceed the lost business from Huawei. An executive called the influx “somewhat excessive.”

The spike likely stems partly from precautions being taken by Chinese businesses concerned that Washington could broaden the sanctions beyond Huawei.

Chipmaker Renesas Electronics Corp. has been asked by a Chinese customer to have non-American engineers redesign a particular product at a facility outside the U.S. And Zuken, a provider of design software for printed circuit boards, reports an uptick in interest from companies in China and elsewhere that are looking for alternatives to American-made tools.

In some cases, suppliers are distancing themselves from the U.S. to keep doing business with Huawei. Sumitomo Electric Industries Ltd. has begun using Japanese-made equipment in place of some American gear to test components for Huawei base stations.

However, big chipmakers like Sony Corp, a major producer of image sensors, and memory maker Kioxia Corp. cannot switch out production equipment so easily. Semiconductor manufacturing involves hundreds of steps connected in complex ways.

“This is a special one-off boost in demand, and there may be a correction around the start of 2021,” one supplier warned.

This story was first published by Nikkei Asia.

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