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Mobike Co-Founder Hired to Lead Baidu-Geely Electric Car Firm

Ding Yi / Feb 22, 2021 06:17 PM / Business & Tech

Chinese search engine giant Baidu has hired bike-sharing startup Mobike co-founder and former chief technology officer Xia Yiping as chief executive officer of its new electric vehicle venture with domestic carmaker Geely, a Baidu spokesperson said on Monday.

Last month, Baidu announced plans to set up a new venture with Geely to make smart electric vehicles as part of its ongoing efforts to monetize its self-driving technologies. Currently, Baidu is focusing more on non-search businesses such as autonomous driving and cloud services to diversify its revenues sources beyond online advertising sales which have shown signs of stagnation.

“Mr. Xia Yiping has rich management experience in the fields of smart vehicles and mobility services, and we welcome him to join Baidu’s auto firm and look forward to his contribution to Baidu and the auto industry,” the Baidu spokesperson told Caixin.

Xia previously worked for Fiat Chrysler, Ford and ZTE before co-founding Mobike in 2015, according to his LinkedIn profile. Mobike was acquired by Chinese lifestyle service and food delivery giant Meituan in 2018.

During Baidu’s fourth-quarter earnings call last week, CEO Robin Li disclosed that his company hopes to launch its first electric vehicle model within three years.

The Baidu-Geely tie-up is not the first pairing between a tech firm and a conventional carmaker to co-develop electric vehicles in China. Last year, SoftBank-backed Chinese ride-hailing company Didi Chuxing launched the D1 electric taxi it co-developed with automaker BYD. The D1 features assisted driving and is designed for ride-hailing.

Contact reporter Ding Yi (

Related: Cloud Services Boost Baidu’s Revenue but Cast Shadow Over its Profits


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