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Apr 21, 2021 04:32 PM

7 SPORTS TECH TALKS AT COLLISION TO GET YOU ENERGIZED

By Ciaran Bruder

IT’S BEEN A YEAR OF TWO-HALVES FOR SPORTS. COVID-19 WREAKED HAVOC WITH LIVE EVENTS BEFORE THE SPORTS TECH INDUSTRY HELPED SPORTS FANS WORLDWIDE RECONNECT ONLINE WITH THEIR FAVOURITE PASTIMES. WITH COLLISION JUST AROUND THE CORNER, HERE ARE SEVEN SCHEDULED TALKS CENTRED ONTHE WORLD OF SPORTS THAT WILL GET YOU ENERGIZED.

The Collision schedule has gone live, with hours of unmissable talks, roundtables and masterclasses planned, and plenty more on the way. To help you navigate our event, we’ve selected talks from some of the most exciting athletes and sports tech companies at Collision.

Game on!

1

WWE: BREAKING DOWN THE DATA

The way that we consume media has changed drastically over the past decade, with sports tech and Covid-19 hastening this transformation in the last year. Sports are now as much a part of the digital world as the real one, and WWE is way ahead of the game in connecting with fans around the world.

The sport entertainment brand has used tech to reimagine passive viewing as a new experience, thanks to its virtual video conferencing crowd and arena staging system: the ThunderDome.

At Collision 2021, WWE CTO Rajan Mehta will talk about this immersive change and the others that WWE has made to take the business to new places.

REACHING FOR EQUALITY: AIN’T NO MOUNTAIN HIGH ENOUGH

The North Face is associated with adventure, intrigue and exploration. Now, the outdoor apparel line is taking this ethos one step further with its Explore Fund.

The Explore Fund council funds culturally relevant adventure opportunities and connects diverse communities around the world to the benefits of exploring. This fund aims to build more equitable access to the great outdoors for all.

On April 21, CMO of The North Face, Steve Lesnard, will join mountaineer and filmmaker Jimmy Chin in conversation with CBC’s Manjula Selvarajah. This talk will cover how the company is reigniting humankind’s innate desire to explore the unknown through the Explore Fund.

A SLAM-DUNK FOR CANNABUSINESS?

Cannabis has long been a taboo word in the business world, but, in recent years, many organizations have dipped toes in the industry as more and more countries have legalized medicinal cannabis. This transformation has, in part, been fueled by the backing of major names in sectors beyond business and tech.

One such celebrity entrepreneur in the cannabis industry is former NBA star – now CEO at One World Pharma – Isiah Thomas.

Join Isiah on April 21 for a talk on swapping basketballs for boardrooms and hoops for hemp. He’ll sit down with the executive chairman of One World Pharma, Kenneth Perego, to share his plans on how he’s going to take on the world of medical cannabis production – sustainably.

GRIDIRON TO GAMING

The esports market is on track to surpass US$1.5 billion in total value by 2023, according to Business Insider. It’s an industry that rivals real-life sports in many communities. It’s also increasingly becoming a way for athletes to remain connected to the sports world after retiring.

In this talk, we’ll hear how three successful athletes are switching from the football field to the online arena in an entrepreneurial journey as esports owners. These athletes are: Josh Johnson, founder and chief athlete officer at Ultimate Gaming League and founder of Da Fam Gaming; Maxx Crosby, founder at 4 Brothers Gaming; and Sidney Jones, founder at Glitxh Gaming.

PATRICE EVRA: FROM BALLER TO BRAND BUILDER

Patrice Evra gained prominence through a prolific football career for Manchester United, Juventus and Marseille, as well as the French national team. He’s won titles in numerous countries, and has played at the World Cup and European Championships.

Since retiring in July 2019, Patrice has gone on to focus on building a social media empire that now includes more than 7.5 million followers. In this exclusive session, Patrice will join Andy Mitten, editor-at-large of FourFourTwo, for a discussion on what it means to have an audience of millions and what he plans to do with his.

CONNECTING IN DISCONNECTED TIMES

The pandemic has forced a rethink of the way brands and companies connect with customers and fans. With more of the world operating online than ever, former professional footballer John Barnes is dedicated to working out what the future of this connection looks like.

John rose to prominence in the 1980s and 1990s for his performances for Watford and Liverpool, as well as the England national team, before stints in management with Celtic and Jamaica.

On April 20, John will talk with Gustav Lundberg Toresson, CEO of Memmo, on the switch from real-life experiences to the use of virtual fan engagement through sports tech.

WHY DID ESPORTS THRIVE DURING THE PANDEMIC?

As the world ground to a halt last year, stadiums were shuttered, games were postponed, and sports events were disrupted on a scale not witnessed since World War II. The esports industry, however, continued its growth.

Is this billion-dollar sports tech off-shoot immune to the disruption caused by Covid-19?

On April 20, Rob Harris, global sports correspondent for Associated Press, will join Super League Gaming chairman and CEO Ann Hand, and Team SoloMid co-founder Dan Dinh, to get to the bottom of esports’ immense success.

These are just a few of the sports-themed talks you’ll hear at Collision 2021. Download the mobile app to start bookmarking your ‘must-see’ talks from our jam-packed schedule.

Disclaimer:

Sponsored content: The views expressed in the post are those of the author

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