Ukonwa Ojo: “We pay a lot of attention to what our customers are saying”
● Ukonwa Ojo, global CMO of Amazon Prime Video and Amazon Studios, discussed how Amazon’s streaming platform offers a two-way exchange of information between content creators and audiences.
● “We work very closely with creators and studios, and spend a lot of time listening to customers. We believe that we are the ones that bring the two together.”
● Ojo was interviewed by Connie Guglielmo, editor-in-chief of CNET, at 40,000-attendee online conference Collision 2021.
“We are one of the most invaluable streaming services in the world”
Ojo, global CMO of Amazon Prime Video and Amazon Studios, said that the streaming platform’s range of content, including films, television series and documentaries, comes at incredible value.
“We’ve brought some huge blockbuster movies to our customers that, if they did the math, would realize, ‘If I went to a theatre, I’d have paid about US$15 per person, and gotten all dressed, and instead, I can pull the whole family together or friends, and we can eat whatever we want, drink whatever we want, and – since the pandemic – wear whatever we want, and enjoy this at home’. That value, just for the entertainment service, is incredible.”
She went on to emphasize that, while some customers only want access to Amazon Prime Video – without buying the whole Prime package – many avail of the whole Amazon Prime package when they realize its value.
A bright future for streaming after Covid-19
Ojo asserted that the end of Covid-19 will not spell the end of interest in online streaming services, because Amazon Prime Video is continuing to create and produce exciting content.
“If I look at our future content slate, we have Barry Jenkins, who’s an Academy Award winner, doing Underground Railroad; we have Wheel of Time, Without Remorse, Tomorrow War... Huge
blockbuster movies you would have seen in a theatrical context. Now you get to see it in your home for incredible value.”
She also said that Amazon Prime Video’s plans for the future aren’t just based on producing and licensing big-budget blockbuster films. They are also based on telling stories that need to be told.
“We want a truly diverse slate, and we want to change the narrative of the stories that are told. But it’s not just about storytelling – it’s about finances. We give deals and jobs to people of all backgrounds, and that’s really important in closing the gap.”
Ojo noted Amazon Prime Video’s recent Golden Globe and Academy Award nominations for films such as Sound of Meta and One Night in Miami as evidence of this direction.
When Collision, North America’s fastest growing technology event, moved online, the pivot to host thousands of attendees online was coined by the Sunday Times as a “pretty big experiment”. For the second year in a row, Collision will host attendees online on its proprietary software. After hosting 32,000 attendees at its first online event in June 2020, the Collision platform was called “the stunning future of online events” by Digital Trends. This year, the platform will host more than 40,000 attendees for the three days of the conference.
About Web Summit:
Forbes says Web Summit is “the best tech conference on the planet”; Bloomberg calls it “Davos for geeks”; Politico, “the Olympics of tech”; the Guardian, “Glastonbury for geeks”; and, in the words of Inc. magazine, “Web Summit is the largest technology conference in the world”.
Collision images: https://www.flickr.com/photos/collisionconf/
Collision YouTube channel: https://www.youtube.com/channel/UC6MiQVyK_WaFlU5IvIT2b8A
Collision speaker lineup: https://collisionconf.com/speakers
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