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Chinese LGBTQ Dating App Owner BlueCity Derives 80% of First-Quarter Revenue From Livestreaming

Ding Yi / Jun 11, 2021 07:19 PM / Business & Tech

BlueCity, the operator of China’s largest LGBTQ dating app Blued, released mixed first-quarter results showing the company suffered widening losses even as revenue grew.

In the three months through March, the company’s total revenue jumped 30.7% year-on-year to 271.1 million yuan ($41.4 million), while its net loss widened to 52.1 million yuan from 7.6 million yuan the year before, according to its financial report released Thursday.

The composition of 10-year-old BlueCity’s revenue is in line with a trend in which more and more social networking platforms are deriving considerable revenue from livestreamed videos.

In the first quarter, nearly 81% of BlueCity’s total revenue came from livestreaming services, reaching 219.9 million yuan, up 22.4% year-on-year. The remainder of the total revenue was contributed by services related to merchandise sales, membership and advertising, with merchandise sales enjoying the fastest year-on-year growth of 297.7% among its four major business segments, the earnings report showed.

The revenue growth was offset by increased spending on marketing, R&D and administration, which grew 69.2%, 59.1% and 157.5% year-on-year respectively.

The number of paying users reached 640,000 by the end of March, representing a year-on-year increase of 47.8%, according to BlueCity.

The company said that it expects its full-year revenue to stand between 1.41 billion yuan and 1.46 billion yuan, representing a year-on-year increase of between 37% and 42%.

BlueCity’s Nasdaq-listed shares closed down 5.84% at $7.10 on Thursday.

Contact reporter Ding Yi ( and editor Heather Mowbray (

Related: Chinese LGBTQ Dating App Owner BlueCity Acquires Youth-Focused Gay Platform Finka


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