Zhang Mei: Will Inbound Travel Return to China?

Fifteen minutes past our lunch appointment, Massimo rolled into my house cradling a tray of home baked chocolate brownies and a tub of freshly whipped cream. Massimo is an insanely good cook and I never turn down anything he brings. Kissing me on both cheeks, he said, “So sorry for being late. Business is crazy. We’ve never been so busy. People are booking to travel again: Galapagos, Greece, France, Italy. So busy!” Massimo is the CEO of a boutique adventure travel company based in Berkeley, U.S., and this is what we’ve all been waiting to hear for the past two-and-a-half years since the Covid-19 pandemic started.