The Road to Modi’s Ambitious Made-in-India Goal Hits China Wall

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The more India tries to ramp up production in competition with China, the more dependent they become on their northern neighbor for components and raw materials. Photo: Bloomberg

(Bloomberg) — Fun Zoo Toys is an Indian manufacturing success story. The maker of heart-shaped cushions and “Little Ganesha” dolls started out as a family business in 1979 and has grown to be one of the nation’s major manufacturers of fluffy toys.

Sales doubled after Prime Minister Narendra Modi’s Made-in-India push saw import duties on toys ramped up from 20% to 70% over three years to 2023. But that’s just half of the story: the production surge to meet those sales wouldn’t have been possible without raw materials like metallic pins, integrated circuits and LEDs imported from China.