Reviewing the Strongest Spring Festival Movie Season (AI Translation)
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- The 2024 Chinese New Year film season set a new record with a box office revenue of 8.016 billion yuan, an 18.5% increase from the previous year, making China the largest global box office market since the start of the year, surpassing North America by nearly $1 billion.
- The top four films accounted for 97% of total box office revenue, highlighting a significant disparity in success among films; several movies withdrew due to poor performance or strategic miscalculations in release timing.
- The success of key films like 'Hot and Spicy' directed by Jia Ling, which became the highest-grossing film directed by a Chinese woman with a total box office of 85 billion yuan from her two films, indicates a trend towards movies that resonate emotionally and generate buzz through social media marketing.
文｜财新周刊 关聪
By Caixin Weekly's Guan Cong
票房破纪录的春节档收官，助推中国成为新年以来的全球第一大票仓，票房比北美地区多出近10亿美元。
The record-breaking Spring Festival box office season concluded, propelling China to become the world's largest box office market since the beginning of the new year, with revenues nearly $1 billion higher than those in North America.
据国家电影局，2024年春节档（2月10日—17日），全国电影票房收入80.16亿元，同比提升18.5%。在长达八天的假期中，1.63亿人次观影，放映总场次394.2万，均刷新中国影史同档期纪录，也是影片豆瓣平均得分最高的一届春节档。
According to the National Film Administration, the national box office revenue for the Spring Festival period in 2024 (February 10th to 17th) reached RMB 8.016 billion, an increase of 18.5% year-over-year. During the eight-day holiday, there were 163 million moviegoers and a total of 3.942 million screenings, both setting new records for the same period in Chinese film history. This edition of the Spring Festival also recorded the highest average scores on Douban for films released during this period.
档期内电影呈现出前所未有的悬殊分化：票房前四名吞下了97%的份额，另有四部电影撤档出局。
During the period, movies exhibited an unprecedented level of disparity: the top four box office earners captured 97% of the market share, while another four films were withdrawn from screening.
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